Guidelines for advertising on health web sites: Who's guarding the Koop?
نویسندگان
چکیده
منابع مشابه
Food and beverage advertising on children's web sites.
BACKGROUND Food marketing contributes to childhood obesity. Food companies commonly place display advertising on children's web sites, but few studies have investigated this form of advertising. OBJECTIVES Document the number of food and beverage display advertisements viewed on popular children's web sites, nutritional quality of advertised brands and proportion of advertising approved by fo...
متن کاملManaging Web Sites for Profitability: Balancing Content and Advertising
Balancing the amount of advertising and content on a web page affects the profitability of the web site and its attractiveness to potential visitors. This tradeoff is modelled as a control problem for a web site manager who is maximizing the net present value of cash flows by controlling the amount of advertising and content displayed on the web site over its life. The model is calibrated and j...
متن کاملA Corpus of Design Guidelines for Electronic Commerce Web Sites
Designing and evaluating the usability of electronic commerce web sites is a rather complex activity that involves design knowledge. One particular form of this knowledge consists of design guidelines, which can ensure some minimal form of usability. However, these guidelines are widespread throughout the literature and expressed in various forms. This paper attempts to provide a framework for ...
متن کاملWhos In the Picture
The context in which a name appears in a caption provides powerful cues as to who is depicted in the associated image. We obtain 44,773 face images, using a face detector, from approximately half a million captioned news images and automatically link names, obtained using a named entity recognizer, with these faces. A simple clustering method can produce fair results. We improve these results s...
متن کاملDeveloping an Intervention Guidelines for Social Health Promotion Based on the Social Capital Theory
Introduction: Social capital can influence social health so it is essential to consider their interaction for health promotion. Guidelines for applying social capital theory in social health promotion programs will help practitioners to intervene step by step and make sure that all components of social capital theory will consider in health promotion programs. This article presents the results ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Western Journal of Medicine
سال: 2000
ISSN: 0093-0415
DOI: 10.1136/ewjm.172.4.230